"Get Harder" Podcast Trailer
The client required a high-impact, dramatic trailer to launch their new podcast, which explores the gritty intersection of artificial intelligence and human psychology. The goal was to move beyond a standard 'talking heads' promo and create a visceral mood piece that reflected the show's intense and provocative subject matter.
Our Solution
The team designed this trailer to function as a psychological thriller rather than a conventional podcast promotion. Visual strategy centered on motion graphics, incorporating corrupted digital signals, glitch effects, and dark kinetic typography to symbolize tension between human cognition and machine intelligence. Pacing served as the primary narrative tool—editors cut the visual montage tightly against a dramatic, brooding score, using musical swells and silences to emphasize disturbing or profound insights about AI. Layering aggressive visual elements with audio created unease and urgency reflecting the podcast's exploration of psychological risks associated with technology.
The Results
The final trailer was a cinematic, hard-hitting asset that successfully established the podcast's dark tone and hooked the audience on its high-stakes premise.
