Sherlock AI
The client, an AI-driven insurance claims platform, needed to transform a basic, utilitarian Loom recording into a polished, high-energy explainer video. The goal was to demonstrate the software's capabilities to insurance professionals without the dryness of a standard screen-share walkthrough.
Our Solution
We treated the raw Loom footage as a foundation rather than the final visual, heavily stylizing the screen captures to align with a modern, tech-forward aesthetic. To keep the viewer engaged, We broke away from the static wide shot by implementing dynamic digital zooms and pans, guiding the eye specifically to where the AI was doing the work. We layered this with energetic kinetic typography and custom motion graphics to visually reinforce the spoken narration, ensuring the value propositions were clear even without audio. By manipulating the pacing and integrating a sleek graphic language, We turned a simple functional demo into a lively, brand-building asset.
The Results
The final video was a vibrant, professional explainer that effectively showcased the power of the AI tool while maintaining high viewer retention.
