Jose Leon (Founder Story: Building A Six-Figure SaaS
The goal was to produce a compelling, long-form narrative video detailing the client's personal journey of balancing a full-time job while building a successful software company. The client needed to retain viewer attention through a dense story while establishing authority and trust.
Our Solution
We approached this edit by focusing on the storytelling arc, ensuring the transition from the 'struggle' of working full-time to the 'success' of the SaaS launch felt earned and impactful. We tightened the raw footage to remove hesitations and dead air, keeping the delivery punchy without losing the conversational tone. To visually support the narrative, We integrated b-roll and motion graphics—specifically displaying revenue milestones and calendar overlays—to break up the talking head shot and emphasize key takeaways. We also utilized a dynamic music bed that swelled during emotional highs and pulled back during instructional moments to guide the viewer's engagement.
The Results
The final video was a polished, high-retention asset that effectively humanized the brand while delivering clear educational value.
